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Dynamic email marketing content revealing various items to different subscribersPredictive recommendations recommending products before customers searchAutomated campaigns triggered by particular behavioral signalsReal-time budget plan allocation to the best-performing creative and audiencesThe structure requires robust first-party information collection. Mamaearth ran CTV campaigns on Disney+Hotstar for its Ubtan Face Wash. The payoff revealed up quick: brand name awareness and favorability climbed up around 9%, and purchase intent jumped almost 19%, outperforming typical campaign standards.
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