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Dynamic e-mail marketing content showing various items to various subscribersPredictive recommendations suggesting products before clients searchAutomated projects activated by particular behavioral signalsReal-time budget allocation to the best-performing innovative and audiencesThe foundation needs robust first-party information collection. Mamaearth ran CTV projects on Disney+Hotstar for its Ubtan Face Wash. The payoff showed up quickly: brand awareness and favorability climbed around 9%, and purchase intent jumped almost 19%, outshining normal campaign standards.
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